Science Communication Semiotic Landscape: A Multimodal Approach for Contemporary Social Change

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This paper analyzes the language of legitimation in one of Science’s interactive posters, an online material produced for its special issue The Sea Urchin Genome, available on the scientific journal’s webpage. Drawing on a multimodal approach, this research places the interactive poster within the recent history of Science’s electronic version and takes it as a semiotic resource inflected on the basis of the interests and needs of Science, contemporary technology progress and social valuations of scientific knowledge. It is argued the language of legitimation flexibly coded through electronic media technologies appears as a discursive strategy for power maintenance in an evolving communication landscape. Science benefits from new synthesizing online electronic media technologies to legitimize its discursive practices in a new dialogical scientific context, where the authority of science can no longer be taken for granted.

Keywords: Science Popularization, Language Legitimation, Multimodality
Stream: Knowledge and Technology
Presentation Type: Virtual Presentation in English
Paper: A paper has not yet been submitted.

Dr. Janaina Minelli de Oliveira

Lecturer in New Technologies Appied to Education, Departament of Pedagogy, Universitat Rovira i Virgili
Tarragona, Catalunya, Spain

Janaina Minelli de Oliveira holds a PhD in Applied Linguistics from Universidade Federal de Minas Gerais, Belo Horizonte, Brazil, and is presently working as a lecturer in new Technologies Applied to Education at the Universitat Rovira i Virgili, Tarragona, Spain. Dr. de Oliveira has been a visiting researcher at Universitat Autònoma de Barcelona with a scholarship from the Brazilian agency Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – CAPES. In 2006, she worked as the coordinator of the 10 year anniversary edition of the Quiral Project at the Science Communication Observatory at Universitat Pompeu Fabra, Barcelona. Her current research interests are multimodal discourse analysis, science popularization, education and knowledge based society.

Ref: T08P0394