Online Story Telling to Enhance Employability

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The paper begins by examining the many functions of story telling including understanding human action, establish meanings and helping to learn (Bruner,1990). It highlights the important role that stories play in non-formal learning settings like the workplace (Jonassen and Hernandez-Serrano, 2002) and paper argues that online e-stories can play a similarly important role in formal e-learning. It argues that students who are engaged in telling e-stories about their experiences of working with organisations reflect the complex nature of organisational issues. Furthermore, the paper contends that e-stories should form a basis for learning how to explore organisational issues and problems to enhance a students employability prospects. It maintains that using e-stories from real organisations not case studies from a text book should be used as a primary instructional method. It also makes a case for the opportunities for vicarious learning made possible through the telling and sharing of e-stories through a weblog. As well as providing a rationale for the use of e-stories the paper provides some empirical evidence from the use of e-stories with undergraduates. It examines the benefits and positive effects of stories, arguing that e-stories are a powerful means of instruction to enhance employability as the learner can relate to the characters (other students) and plot (other projects/presentations) within a specific online context. The paper provides details of how students engaged with e-stories told by individuals from real organisations and presented their recommendations via a web conference link and online presentations using Adobe Connect and Presenter. It also outlines how e-stories told by students about work related activities were shared with other students in the form of a weblog. The paper concludes by highlighting the benefits of e-story telling suggesting that e-stories can be used to provide richer examples of concepts, principles, or theories.


Keywords: Weblogs, Blogs, e-Learning, Web Conference, Story
Stream: Technology in Education
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Beverly Leeds

Principal Lecturer, Department of Strategy and Innovation
Lancashire Business School, University of Central Lancashire

Preston, Lancashire, UK

Beverly is a Principal Lecturer at Lancashire Business School at the University of Central Lancashire.Her teaching experience includes short courses to industry as well as academic teaching at both undergraduate and postgraduate levels. Prior to her academic career she had sixteen years commercial/industrial experience involving a variety of public and private organisations. Her work experience included time as an IT Project Manager and Consultant in a number of business areas for a wide variety of organisations. Her research studies focus on the use of time in location independent working and she is currently completing a PhD at Keele University. She is a founding member and UK Committee Member of the International Telework Foundation, an international organisation concerning the academic study of work and technology. Beverly also has a keen interest in graduate employability and is the Project Manager for E-Evolve an e-learning project focussed on enhancing employability.

Ref: T08P0366