Moi Krug: A Case Study of a Russian Social Network

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Social networks made their way into the Internet and became an important (if not the most important) part of the socially oriented Web in the beginning of 21st century. Initially, the predominant language of the social Web was English or the languages based on the Latin-1 character set, especially Spanish and German. The participation of Russian-speaking Web users in these social networks was limited due to the relative underdevelopment of the Russian segment of the Internet and the fact that most Russian teenagers and young adults, who constitute the core of social networks, felt uncomfortable, if not unpatriotic, to communicate in the English language. The rapid proliferation of accessible high-speed Internet access in Russia in the early 2000s removed the first obstacle, while the emergence of the new generation of Russian Web programmers and reasonably cheap Web hosting made it possible to develop Russian-language social networks, which offered Russian as the default and the only interface language.

"Moi Krug" ("My Circle") is a Russian social network that promotes the principle of the "six degrees of separation." It is positioning itself as a vehicle for professionals and recruiters seeking each others' services. The paper studies the internal structure and the peculiarities of MoiKrug and its difference from the major English-speaking social networks.


Keywords: Social Networks, Russia, Six Degrees of Separation
Stream: Knowledge and Technology
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Prof. Dmitry Zinoviev

Associate Professor, Mathematics and Computer Science Department, Suffolk Univeristy
Boston, MA, USA

Dmitry Zinoviev graduated from Moscow State University (M.S. in Physics) and State University of New York at Stony Brook (PhD in Computer Science). His research interests include Social Informatics, Computer Modeling and Simulation, and Distributed Systems.

Ref: T08P0230